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Submit411.com - Web Site Promotion |
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All about Web site romotion.To Link or Not To Link - That Is The Question
You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. This supposed "must have", so the theory goes, is necessary because the search engines look at links to your website from other sites. The search engines then rank the importance of your site based upon the number of inbound links to you. The more inbound links, the higher the ranking on the search engines. Or so the common wisdom would dictate. While I am not saying that linking doesn't have its benefits, it is my belief that most SEOs over-emphasize the importance of this area. Ask yourself this?if my business sells domain names, why do I have a reciprocal link for www.nosehairtrimmers.com? How insipid do you think Google really is? Besides the obvious amount of time that managing a linking program takes from other more important tasks, such as improving your site content, are you really getting any bang for your buck? Ask yourself these questions: * How many site visitors actually LOOK for your link partners as a resource? * How many referrals are you getting from your link partner's site a month? * Can site visitors even FIND the links page without a GPS and a magnifying glass? * Are you offering a benefit to your audience or just playing the "Search Engine Two-Step"? I submit to you that a linking program can be more effective if you follow these guidelines: * Keep your links within your "industry umbrella". * Linking to a site that has no advantage or benefit for your visitors shouldn't be there. * Make your links "findable" on your website and offer them as a value-added service. * Organize your links into categories to enable quick searching. * Limit the number of links and categories to those YOU would want to use. Links can be a valuable tool if managed properly but I firmly believe you would be better served taking all the time you are now using for linking activities and use it to write better, fresher and more readable CONTENT. Search algorithms change and evolve all the time. What worked yesterday to artificially inflate your search engine rankings will not necessarily work tomorrow. Google is already been said to be "de-weighting" the importance of linking and placing more importance on relevant content. When this whole internet thing began there was an expression that sadly we don't hear much anymore although it is truer today than ever before: Content Is King! Ergo: You had better possess the ability to tell a good story, regularly update your site and have relevant, thoughtful content. I don't care how many links you have, without content you are just playing the game. Remember; design your site to tell as good story because robots and spiders are not the only visitors to your website. Real live human beings might just show up one day looking for something to read! Allan Gunnneson is the CEO of Gunner Web Group (http://www.gunnnerweb.com), a website design and marketing company based in Kansas. Online reprint rights granted as long as the article is published in its entirety, including links (http://www.gunnerweb.com). Copyright © Gunner Web Group, 2005
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.promotionworld.com/news/press/081120NicheForSEO.htmlcid=1272519835ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNGmsU6InrznarYqV4RPpd1BSexV-gInitiate Your Web bsite Promotion/b with cost efficient, affordable b.../b/abrfont size=-1font color=#6f6f6fPromotion World (press release),nbsp;CAnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1www.nicheforseo.com is a professional Search engine marketing and search engine optimization company established in India. We the founders of this company b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.computerworld.com/action/article.do%3Fcommand%3DviewArticleBasic%26articleId%3D9120161%26intsrc%3Dnews_ts_headcid=0ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNHwsfky_DlMAcEpRXT6-hw5qBK7zwSun, Joyent offer free Web hosting to Bebo developers/abrfont size=-1font color=#6f6f6fComputerworld,nbsp;MAnbsp;-/font nobrNov 13, 2008/nobr/fontbrfont size=-1Winners will be announced at a Bebo developer event early in 2009. Prizes will be offered by Sun and winners also receive on-bsite promotion/b on Bebo./font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.informationweek.com/news/internet/social_network/showArticle.jhtml%3FarticleID%3D212002152%26subSection%3DWeb%2BDevelopmentcid=1269635245ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNFXMcdkcqz1uxpjSF2dwRh-TniEGQBebo Launches Tools, Contest For Developers/abrfont size=-1font color=#6f6f6fInformationWeek,nbsp;NYnbsp;-/font nobrNov 12, 2008/nobr/fontbrfont size=-1They will win prizes from Sun Microsystems, as well as on-bsite promotion/b through Bebo. quot;Bebo#39;s Open Application Platform has allowed developers of all sizes b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.thewhir.com/marketwatch/111208_Sun_Joyant_Offer_Free_Bebo_Hosting.cfmcid=0ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNFhbEysrYQHu0DJvOx6ezFbANVQmASun, Joyant Offer Free Bebo Hosting/abrfont size=-1font color=#6f6f6fWeb Host Industry Reviewnbsp;-/font nobrNov 12, 2008/nobr/fontbrfont size=-1b.../b where developers can compete to win one of many prizes offered by Sun, as well as the opportunity to receive some on-bsite promotion/b on Bebo. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.prweb.com/releases/2008/11/prweb1598374.htmcid=1269483912ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNFqsVbgpaOq9Bj6-4llTe4PZmC92AiHOUSE Web Solutions Answers the Question of Whether to Require b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrNov 12, 2008/nobr/fontbrfont size=-1Through continued, successful designs of user-friendly real estate agent websites and other products for real estate web bsite promotion/b, the company has b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.marketwatch.com/news/story/New-Jersey-Chamber-Commerce-Announces/story.aspx%3Fguid%3D%257BE5F04611-9CD6-4BF1-8821-F101AABBE4CA%257Dcid=1263796366ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNGQ8NU-o6qQXGLto9XOG13CKOgFeANew Jersey Chamber of Commerce Announces New Auto Insurance b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 28, 2008/nobr/fontbrfont size=-1b.../b benefit to member companies through a number of cooperative efforts including direct mail, web bsite promotion/b, worksite enrollment, and Chamber events. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.promotionworld.com/se/articles/article/081107seogetting.htmlcid=1268188536ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNGcgyCVzkaR5CVFBYuRKPBbqoqG0ASEO : Getting Great Organic Rankings/abrfont size=-1font color=#6f6f6fPromotion World (press release),nbsp;CAnbsp;-/font nobrNov 7, 2008/nobr/fontbrfont size=-1Selecting right effective keyword for search engine optimization and web bsite promotion/b is key. Automatic generate, suggestion and analyze the most top b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.insurancejournal.com/news/east/2008/10/29/95089.htmcid=1264243572ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNEO0FM8tOrv4NjJgqOFWWVr-dMJzAHigh Point Auto Insurance Offers New Jersey Chamber Members Discount/abrfont size=-1font color=#6f6f6fInsurance Journal,nbsp;CAnbsp;-/font nobrOct 29, 2008/nobr/fontbrfont size=-1Chamber President Joan Verplanck said Chamber and High Point will market this new benefit to member companies through direct mail, web bsite promotion/b, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.socialmediaportal.com/News/2008/11/AOL-s-Bebo-improve-application-development-platform.aspxcid=0ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNG9iCcsDsPEHsCTLLHANFGCjvn1lgAOL’s Bebo improve application development platform/abrfont size=-1font color=#6f6f6fSocial Media Portal,nbsp;UKnbsp;-/font nobrNov 13, 2008/nobr/fontbrfont size=-1Prizes include on-bsite promotion/b by Bebo as well as unnamed prizes from sponsor Sun Microsystem – with the winner being announced at a Bebo DevApp event in b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.hitsearchlimited.com/news/9991660/cid=0ei=7dUlSeTmLKGuyQS7v6jBAQusg=AFQjCNFbaF0J_wpnq7N-2_fteFOXnI4sxQBebo Follows Facebook’s Lead and Becomes Developer Friendly/abrfont size=-1font color=#6f6f6fHit Search,nbsp;UKnbsp;-/font nobrNov 12, 2008/nobr/fontbrfont size=-1Winners will be announced at a future Bebo developer event in early 2009, and will win prizes from Sun Microsystems and on-bsite promotion/b on Bebo. b.../b/font/div/font/td/tr/table Site-Promotion - Google News |
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